Niigata prefecture is a beautiful place full of unique customs, breathtaking natural beauty, intriguing history, and traditional crafts. Throughout 2022, the Ambassadors have travelled around the prefecture and visited both popular and completely obscure sights. The trip reports from the journeys are both entertaining and informative. SADO ISLAND – The land of Untouched traditions   JOETSU AREA – Breathtaking Nature NIIGATA CITY – Unforgettable history       TSUBAME-SANJO – traditional craftsmanship meets modern industriousness ※This is a Niigata Prefecture project.