Niigata prefecture is a beautiful place full of unique customs, breathtaking natural beauty, intriguing history, and traditional crafts. Throughout 2022, the Ambassadors have travelled around the prefecture and visited both popular and completely obscure sights. The trip reports from the journeys are both entertaining and informative.

SADO ISLAND – The land of Untouched traditions

A Mine to Remember

Salt and Love are in the air at Meotoiwa on Sado Island

Discovering the dance and tradition of Onidaiko







※This is a Niigata Prefecture project.