JP/TW

Story of Silk: Weaving&Dyeing

In Tokamachi, textiles have always been at the heart of community life, shaping its identity against the backdrop of harsh winters and heavy snowfalls...

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Savouring history: sushi and sake

A century ago, Niigata stood as Japan's largest city, leaving behind a rich legacy of cultural and historic treasures. Today, strolling through it...

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OIRAN experience

This unforgettable photoshoot will transport you to the era of Oiran. These beautiful ladies were the fashion trend-setters before the revolution ...

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Sacred Sake Tasting

Discover the ancient history of Japanese sake (or rice wine) which dates back to at least 700 AD. Originally only consumed at religious ceremonies...

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Walking tour: Old Port Town Niigata

Niigata burgeoned into a thriving port city, welcoming ships from Russia, China, England, and around the globe for bustling trade. Niigata's industrio...

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Sushi Making Master-Class

In the heart of Niigata Prefecture, where the coastline weaves a captivating tale of pristine waters and rich marine life, a culinary adventure awaits...

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Japanese Pub Hopping Tour

Explore Niigata city's local gems with a fun and knowledgeable guide, who will share all the secret hole-in-the-wall places that only a local would kn...

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Handcraft a unique Japanese wind-chime

Glass wind-chimes (fuurin) boast a rich tradition in Japan, steeped in mysticism and captivating customs. Originally, they adorned bamboo groves, with...

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About Niigata

Aga Area

Aga Area

Aga / Gosen

Central Niigata

Central Niigata

Kashiwazaki / Nagaoka / Ojiya

Joestu Area

Joestu Area

Myoko / Joetsu City / Itoigawa

Murakami Area

Murakami Area

Sekikawa / Murakami / Awashima Island

Niigata City

Niigata City

Niigata City / Agano

Here tradition and modernity, nature and city blend seamlessly. Immerse yourself in the deep history and traditions of this port city. Japanese gardens, graceful geisha, and delicious food are all within reach!

Sado Island

Sado Island

Sado Island

Shibata Kingdom

Shibata Kingdom

Shibata City / Tainai

The Snow Country

The Snow Country

Tokamachi / Yuzawa / Minami Uonuma / Uonuma

Abundance of snow has formed a unique life-style here. Explore the vibrant food culture, featuring top-quality rice, sake, and produce. Indulge in luxury at quaint onsen ryokans, offering a glimpse into the region's unique heritage and enduring charm.

Tsubame Sanjo

Tsubame Sanjo

Sanjo City / Tsubame City / Yahiko

Tsubame-Sanjo is the hub of traditional Japanese artistry ranging from top-of-the-line knives to delicate copperware. Factory tours and hands-on experiences await you here!

☆ Special Events

☆ Special Events

MurakamiArea ShibataKingdom Niigata City Aga Area The Snow Country Central Niigata Central Niigata Tsubame-Sanjo Tsubame-Sanjo Joetsu Area Sado Island

Our Staff

Photo

[Left – Junya Abe; Right – Jenya Yuss]

Founder, Junya ABE(阿部淳耶)
“Niigata, where I was born and raised, is surrounded by harbors, seas, mountains, and countryside. It is a very rare city in Japan where nature and city coexist in beautiful harmony. Niigata is an attraction that is attend from all around the world as an epicenter for food and rice wine. Special memories that will last a lifetime are waiting for you in Niigata. I look forward to having you. See you soon!”

Project Manager, Jenya Yuss (ユス・エブジェニア)
“I came to Niigata in 2017 and I completely fell in love with it. The natural beauty of Niigata is unsurpassed by any place I have ever been to. I cannot imagine living anywhere else. Farther more, I would love to share my love and appreciation of Niigata with anyone who is open to experiencing something truly extraordinary. Come to Niigata and start your journey with us. You will not be sorry!”

Contact

Telephone

Weekdays: 9:00-17:40 (JST)